Service Records and the Mazda Dealer Network
Business experts agree that one of the keys to business success is accurate and thorough record keeping. Business records are vital in tracking company performance, product history, sales trends, and so on. But where good record keeping is most vital is in tracking customer history. Such records make it possible for business owners to make sure their customers remain happy and loyal.
In the auto industry, no one understands that as well as Mazda. The Japanese maker of economy cars has developed a Digital Service Record programme as a means of tracking all service done on Mazda vehicles. Such records insure that scheduled maintenance is not missed, urgent repairs are done as soon as possible, and potential new owners have all the service information at the time of resale.
Of course, the programme is only effective if Mazda owners service their cars exclusively at one of the many Mazda Dealer Network locations or an authorized Mazda repair facility; cars taken elsewhere for service leave a gap in the records. For many Mazda owners, the promise of a higher resale value that the Digital Service Record programme affords is enough incentive to encourage only authorized repair facilities work on their car.
Convenience is a key factor in keeping the Digital Service Records up to date. Every service provider in the Mazda Dealer Network, as well as other authorizes service centres, is connected electronically to the central Mazda database. Any certified repair centre can the complete service history of a participating vehicle. That means any service being done while you're on the road will still be performed up to Mazda standards.
Selling the car to a new owner is no hassle where Digital Service Records are concerned. The DSR is simply transferred to the new owner and maintained as long as he or she uses only authorized service centres. That peace of mind helps owners of new a Mazda know their vehicle will retain the highest value possible. It also reassures buyers of used Mazda’s they are getting a top quality car that's been well maintained; because it's all in the digital records.
The most important feature of Mazda's Digital Service Records relates to the Visual Health Inspection programme. Under this programme, every Mazda brought in to an authorized repair facility undergoes a strict safety inspection involving more than 30 components such as tires, steering system, and brakes. The results of the inspection, along with records of subsequent repairs, insure vehicle safety at all times.
The Mazda Dealer Network is proud to provide customers with the best service in the industry. Digital Device Records are just one of the many ways Mazda makes it happen.